Fitzgerald Applied Sociology is a New Zealand-based research group that provides resource managers, researchers, project developers, planners, policy makers, programme managers, and decision-makers with socially intelligent answers to their questions about people and communities.

We do this through sound and timely research, backed by knowledge and a wealth of practical experience in 

  • social and community research 
  • social impact assessment
  • evaluation
  • stakeholder and community engagement, participation, and capacity building.

In practice this means we ~

  • listen to our client's questions and needs, and design appropriate studies to meet those needs
  • gather the required information using proven, accepted and ethical research methods
  • engage and consult with those who have stake in the answers and outcomes
  • carrying out rigorous and transparent analysis
  • present findings in a way that you can understand
  • advise our clients on how to make the most of the results.


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